Parents will now have a helping hand when teaching kids that money doesn’t grow on trees. Noting a lack of financial literacy curricula in the classroom, the team at Plata Publishing saw an opportunity to educate the next generation of money makers by creating a children’s imprint. Plata Kids (plata is the Spanish word for money) is an extension of the parent company’s adult nonfiction title Rich Dad Poor Dad by Robert Kiyosaki, which has sold more than 44 million copies and will celebrate its 30th anniversary in April 2027. Two titles aimed at ages eight-to-12 will be released next spring, along with additional books slated for 2027 and 2028.

Banking on a Built-in Audience

The impetus for Plata Kids was spurred by Kiyosaki’s core readers, many of whom now have kids of their own. “In recent years, the people who approach Robert and say, ‘My dad gave me your book! I can’t believe I’m meeting you,’ are getting younger and younger,” said Mona Gambetta, director of global publishing. “So many parents email us and ask the best way to start teaching their kids about money.”

While Plata Publishing had previously updated its flagship title with family field trip and glossary sections, along with the publication of a teen edition, graphic novel, and board game, the children’s imprint is specifically designed for middle grade readers. “Kids deserve financial insights and knowledge early, before habits set in and confidence erodes,” Gambetta said. “By weaving narrative with practical challenges, we’re showing children that money isn’t abstract; it’s part of their daily lives and something they can understand and even enjoy.”

Plata Kids’ first releases are Camp Money: Unlocking the Secrets to a Rich Life—a nonfiction title that follows eight kids across the world who tackle financial challenges, exchange stories, and learn how money operates in the real world—and a Camp Money activity book. This companion title contains puzzles and guided prompts that are designed to help kids apply what they’ve learned in the Camp Money adventures. Free online resources, available to educators, librarians, and parents, will include a discussion guide, printable activities, and a Which Intelligence Are You? quiz.

To celebrate the upcoming Rich Dad milestone anniversary, Plata Kids is in the process of gathering stories and testimonials from readers around the globe. Rich Dad podcasts are in development and publishing plans for 2027 and 2028 include picture books and The ABCs of Money, an alphabet book with a Rich Dad spin. Example: “A is for apple…and asset—when you own the apple tree.” Gambetta said, “As the Camp Money kids take on a life of their own and navigate the world of money as they grow up, we expect we’ll see more of them in fun stories about investing and entrepreneurship.”