At Chang Jiang Printing Media, fulfilling its promise of “delivering the best quality at the best price” also means offering the best services by sending its highly trained technical staff to do on-site quality audit/control and press checks. “Our experienced customer service representatives work around the clock to help clients to monitor their projects from prepress all the way to shipping,” says company founder and marketing director Samuel Chung. “The team is ready to communicate with clients at any time via emails, text messages, Facetime, or Zoom, especially if a complex issue needs to be clarified or resolved between the client and the printing company. Such ease-of-mind service makes our clients feel more comfortable in placing more orders with us.”

Trend-wise, more publishers are using luxury packaging elements—special cover finishing or even adding a “limited edition” label, for instance—on their products to enhance the visual appeal or increase the value when placed on bookshelves or sold through e-commerce platforms, Chung says. “It does not matter whether you are a print-manufacturing company or a print brokerage firm. There must be a niche that best represents your value in the marketplace. For Chang Jiang, our promise—or rather, our mission—of ‘delivering the best quality at the best price’ allows us to make good use of our know-hows, industry connections, and experience to source more than what a typical printer can provide. It boils down to a simple principle: we work with printers inside, and outside of, China to fulfill different needs from different customers.”

One recent project that Chang Jiang handled has print book and nonbook items packed into a rigid corrugated box that is ready for distribution by courier services. It has been reprinted more than five times already, with a total print run exceeding 400,000 copies. Another project comprises a hardcover book, a code card, and an instruction sheet along with many nonpaper items, including metal badges and a light-module shield with a stand and charging cable. All items were placed in a delicate paper clamshell inside a courier-ready mailer. Another unique project used digital spraying to create complex full-color edging. “More book-related gift items are selling online nowadays,” Chung says, “and so there will be more demands for such book-plus products.”

For the next 12 months, Chung and his team are focused on minimizing the impact from disruptions and volatility such as the tariffs, new compliance standards, supply chain changes, and fluctuating shipping costs. “At the same time, we are diversifying our product lines and moving beyond trade books,” Chung says. “We see the demands and we will work very hard to make this diversification happen.”

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