Binc Launches Largest Ever Matching Gift Campaign

The Book Industry Charitable (Binc) Foundation has announced a $30,000 matching gift challenge, its largest ever, as a part of its end-of-year Stand with Book and Comic Stores campaign. In partnership with Penguin Random House, AdventureKEEN, HarperCollins, and Libro.fm, Binc aims to raise $200,000 before Dec. 31, 2025 and will match all gifts dollar-for-dollar up to a total of $30,000.

“Book and comic people need our support now more than ever,” said Binc CEO Pam French. “Housing stability and high medical costs are the top two reasons people are coming to us for help. We’re incredibly grateful to Penguin Random House, AdventureKEEN, HarperCollins and Libro.fm for joining us in support of these book and comic people who open their doors to their community and bring people together, provide safe spaces, and share ideas in this time of increased divisiveness and uncertainty.” 

Binc, which provides emergency funding and fellowships to booksellers across the U.S., said the drive will help it continue its "commitment to never turn a bookseller in need away."

“At the heart of everything we do is our partnership with booksellers, whose dedication makes it possible for our books and stories to reach readers everywhere,” said Jaci Updike, chief revenue officer at PRH US. 

Kathy Faber, VP of independent sales, and Wendy Ceballos, senior director of independent sales at HarperCollins said the publisher is "proud to continue our partnership with Binc in support of booksellers and the invaluable work they do—connecting readers with stories and uplifting our authors."

Binc supporters who give $100 will receive one audiobook credit to use on from Libro.fm, and supporters who give $500 or more will receive three audiobook credits. To donate and have your donation matched for greater impact, click here.