Azuki Manga Rebrands as ‘Omoi’
Azuki Manga Service, the digital manga publisher and platform, is relaunching today as "Omoi." The website will be available at omoi.com, and the Android and iOS apps will be available in their respective app stores under the name Omoi: Manga Reader.
"The name represents a new phase for us, as we greatly expand our catalog in 2026," said cofounder and licensing and marketing director Evan Minto. He added that many other companies use the name Azuki, which was leading to "brand confusion."
Omoi means "thought" or "feeling" in Japanese, and, per the announcement, "represents the thoughtfulness and care that the small, hard-working team at Omoi has put into both their manga releases and their app experience over the past four years."
Founded in 2020, Omoi offers officially licensed English-translated manga through their apps on iOS, Android, and the web, with a subscription model and hundreds of series.
