HarperCollins Reorganizes DTC, Analytics Teams

HarperCollins has announced the promotions of Kate Johnson and Alvar Jover as part of its efforts to “grow our capabilities in the areas of direct-to-consumer (DTC) platforms, data engineering, product development, and strategic analysis,” per a release.

Johnson has been promoted to SVP of DTC and consumer engagement. In her new position, she will lead efforts to scale and improve ecommerce strategy in order to “establish stronger direct relationships” with readers, said the publisher. She will also lead the unification of the publisher’s TikTok Shop strategy and revamp its email and performance marketing strategy, with an emphasis on product-driven campaigns.

Johnson originally joined HarperCollins in 2020, and she will now report to Mark Schoenwald, president and CEO of HarperCollins Christian Publishing, and Liate Stehlik, president and publisher of William Morrow and HarperCollins Children’s Books.

Meanwhile, Jover has been promoted to global director of growth and analytics, adding the U.S. trade business to his purview. Jover will translate the strategic analysis, data engineering, and product development tools and processes his team implemented at HarperCollins UK to the U.S. business, the publisher said. Jover originally joined the publisher in 2014 and he will continue to report to Charlie Redmayne, CEO of HarperCollins UK.

As part of the reorganization, Stephen Smith has been promoted to VP of digital products and brands for HarperCollins Christian Publishing. Jim Hanas, VP of central marketing and strategy, will also be leaving HarperCollins. Hanas joined the publisher in 2013 as director of audience development.