Jeffrey Chin Joins HBG as Associate Director of Sales Analytics
Jeffrey Chin has joined Hachette Book Group as associate director of sales analytics, effective September 15. The hire was announced by Lauren Monaco, EVP and group sales director at HBG.
Chin joins the publisher from HarperCollins, where he served as a sales analyst, and previously held analytics roles at Macmillan and Penguin Random House.
At HBG, Chin will “support annual and seasonal business planning by delivering historical analyses, forward-looking forecasts, and tailored performance reporting for key authors, titles, and campaigns,” said Monaco.
He will also “partner closely with Marketing and Sales teams to refine pricing, positioning, and strategy through data-driven insights,” per Monaco, and “monitor shifts in the publishing landscape—analyzing customer behavior, competitor performance, category movement, and industry data—and share actionable market intelligence and recommendations to inform strategic decision-making company-wide.”
Reporting to Chin will be Alexis Kuzma, senior manager for sales analytics.
