Valerie Pierce to Head Sourcebooks’ Indie Sales Team as VP
Valerie Pierce has been promoted to VP of independent sales and retail marketing at Sourcebooks. In her new role, Pierce will lead the publisher’s in-house sales team dedicated to indie bookstores. She most recently served as executive director of retail marketing and creative services.
In her 14 years at Sourcebooks, Pierce has led the development of marketing strategies tailored to independent retail, paving the way for the publisher’s independent retail marketing program and the eventual launch of its in-house indie sales force in January 2025. Her promotion also comes during a period of growth for indie bookstores, with more than 300 new stores opening in the first half of 2025.
“Valerie laid the groundwork for how Sourcebooks partners with independent bookstores,” Paula Amendolara, SVP of sales at Sourcebooks, said. “With Valerie in this role, we’re better positioned than ever to support the work of indie booksellers and the readers they serve.”
