Mara Anastas Forms Muse Media
Mara Anastas, a former executive with Open Road Integrated Media, Simon & Schuster, and HarperCollins, has launched Muse Media, a consulting firm aimed at connecting literary stakeholders with digital opportunities.
“The literary world is at a crossroads,” Anastas said in a statement. “Audiences crave connection, and legacy brands hold immense untapped potential. Muse Media exists to help stakeholders reimagine what’s possible whether revitalizing classic works, launching new voices, or leveraging digital platforms to turn stories into enduring cultural touchstones.”
The firm’s core services include consulting for authors and literary estates on brand development, cross-channel campaigns and partnerships, licensing, global rights optimization, subscription models, digital products, AI integration, and direct-to-reader strategies.
