Quarto, SVA to Launch Series of Books on Branding
The Quarto Group’s Rockport Publishing division and the School of Visual Arts Masters in Branding program have announced a new publishing partnership, launching in summer 2025. The book series will focus on branding as both an art and a science, and, per a press release, will feature the “insights and expertise of leading practitioners, scholars, and students in the field of branding.”
A History of Brands by Richard Shear will inaugurate the series in June, while the second installment, Tom Guarriello’s The Meaning of Branded Objects, will publish in October. The third title is series editor Mark Kingsley’s Brands in the Age of AI, out in December. Each of these books will explore a “unique aspect of branding, from cultural and social influences to technological advancements and market trends.”
“We are thrilled to partner with SVA and provide an essential resource for anyone looking to understand the power of branding in today's rapidly changing world,” says Anne Landa, Rockport’s Group Publisher.
The SVA Masters in Branding series will be sold through stores worldwide.
