Bowker Teams with ABA’s IndieCommerce

Feb 27, 2025

Bowker has partnered with IndieCommerce, the e-commerce platform of the American Booksellers Association, to expand indie booksellers' access to its Book2look marketing tool, which allows booksellers in the digital marketplace to offer the “view inside” feature to customers. 

“This is a service that many of our bookstores have been asking us to include on the IndieCommerce platform,” said Philip Davies, director of e-commerce at IndieCommerce. “Offering online shoppers the ability to sample a book before purchasing it is a huge advantage when selling books online. Book2look gives our IndieCommerce websites a highly desirable new feature in a very competitive market.”

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