Spotify has partnered with TikTok to launch Big on BookTok, a dedicated landing page offering audiobook collections based on viral book recommendations from the social media platform.
BookTok has generated more than 62 million book-related videos and created numerous bestsellers. The new landing page aims to help readers transition from social media buzz to consumption, the company said in an announcement.
"This collaboration allows you to tap into literary engagement in a new way, bringing the books you love to the audio format you crave," said Spotify. "It's all about turning those never-ending wish lists into a seamless listening experience."
The partnership will last through November for U.S. listeners. It will feature rotating content updated biweekly using data from TikTok, showcasing titles currently trending on the app. As of today, this includes curated shelves such as as "BookTok's current obsessions," "Hottest Authors," and "The OGs of BookTok." The hub includes playlist themes borrowed directly from BookTok vernacular, such as "audiobooks I would sell my soul to listen to again" and "audiobooks that got me back into reading."
Featured audiobooks at launch span multiple genres and decades, including Sarah J. Maas's A Court of Thorns and Roses, Madeline Miller's The Song of Achilles, Adam Silvera's They Both Die at the End, Michelle Obama's Becoming, and Pulitzer Prize winner Toni Morrison's Beloved.
The partnership capitalizes on BookTok's sustained impact on publishing, with the platform continuing to drive sales for both new releases and backlist titles. TikTok data from summer 2025 shows Ali Hazelwood's The Love Hypothesis, originally published in 2021, generated the most BookTok videos in the season despite being four years old, while Mel Robbins's self-improvement title The Let Them Theory topped discussions among 2025 releases. Other summer favorites included Emily Henry's Beach Read, Sally Rooney's Normal People, Matt Haig's The Midnight Library, and E. Lockhart's We Were Liars.
The pilot program runs through November, with Spotify indicating plans to assess expansion based on user engagement and community response.
