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'Find Waldo Local' to Return in 2013
Candlewick's Find Waldo Local promotion, which the publisher produced last month in conjunction with the American Booksellers Association, was such a resounding success that Candlewick announced that it will sponsor it again next summer.
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Printing in Hong Kong 2012: Projects Showcase
The numerous awe-inspiring projects adorning the production floors of Hong Kong and mainland China print suppliers always get PW itching to feature these unbelievable objects that pass for books. However, nondisclosure agreements and confidentiality clauses often play havoc with this wish. But persistence does pay off. So here are several randomly chosen outstanding projects—approved by the respective publishers for this publication—that best exemplify the suppliers’ production capabilities and innovativeness.
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Brain Quest Celebrates 20 Years of Challenging Kids
For two decades, Brain Quest’s curriculum-based question-and-answer game has entertained kids – lots of them. Workman, which launched the line in 1992, reports sales of close to 37 million copies of Brain Quest editions for children at the pre-K through seventh grade levels.
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Funding Restored for Canadian Literary Non-Profit
The Literary Press Group of Canada, which provides sales and marketing for 47 small publishers, was relieved to hear Thursday that a government funding cut that would have shut down its sales force has been overturned.
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Digital Galleys May Be Expanding Publishers’ Reach, but ARCs Remain Essential
When NetGalley launched in 2008, many in the industry assumed digital galleys would eventually eliminate print ones.Four years later, digital galleys have proven that they are less of an alternative to the traditional advanced reading copy than an added element to a multitiered marketing and publicity push.
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'Los Angeles Review of Books' To Launch New, Enhanced Web site
To coincide with its one-year anniversary on April 18, the Los Angeles Review of Books is re-launching its website in a multimedia platform that will include video, drop-down menus, and new feature articles.
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Edelweiss Ramps Up E-galley Service
In the first few months after rolling out its Digital Review Copy Module—known to most industry members as e-galleys—at last year’s BookExpo America, Edelweiss had slow pickup in its new service. That began to change toward the end of 2011, and now John Rubin, president of Edelweiss’s parent company, Above the Treeline, believes the program is poised for more rapid growth.
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Kump, Kampmann Settle Litigation
Gail Kump and Eric Kampmann have settled their legal dispute with Midpoint repurchasing Kump’s stock ownership in the company.
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Amazon Adds to Prime
In a deal with Viacom, Amazon Prime members will be able to stream TV shows from MTV, Comedy Central, Nickelodeon, TV Land, Spike, VH1, BET, CMT and Logo.
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Marmion Launches Marketing Firm
Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation.
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'PW' March Features
Here is our monthly look ahead to what we have slated for features, this time for our March issues. Our Calls for Information for different features will appear in PW Daily on a monthly basis, and will be updated periodically.
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Turning Up the Volume on Author Podcasts
The emergence of author podcasts as a viable and entertaining marketing tool is apparent in the success of three such efforts originating from literary Web sites on the West Coast: Brad Listi’s the Nervous Breakdown, Tom Lutz’s Los Angeles Review of Books, and Tyson Cornell’s company Rare Bird Lit. The three are using podcasts as a way to build readership and bring attention to their sites.
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HUP Finds Logo for New Line Via Contest
In September, Harvard University Press tried something a little different. That month the scholarly press announced it was holding an open search for the design of its forthcoming book series featuring English translations of works in various Indian languages. HUP has now found a logo and look for its Murty Classical Library of India—freelance designer Andrea Stranger took home $10,000 for her efforts—and the line remains set for a 2013 launch date.
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'PW' February Features
Our Calls for Information for different features will appear in PW Daily on a monthly basis, and will be updated periodically. Individual calls will still also run in the print version of PW, and publicity departments are also to see our full 2012 editorial calendar.
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SMP Looks to Capitalize On Ghonim's Revised Book Tour
At least one publisher is looking to capitalize on some last-minute changes to Wael Ghonim's upcoming book tour to promote Revolution 2.0.
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Happy Holidays
Our December 23 newsletter was the final issue of PW Daily for 2011. We hope all of our subscribers enjoy the holiday break and come back ready for what promises to be another exciting and unpredictable 2012. Until our January 3 issue, we will be posting new stories to our Web site and continuing to tweet news of interest. Our thanks to all for following the news of the industry in the Daily.
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Harper in Deal with IPS for Christian Bookstore Distribution
Beginning January 1, HarperCollins will be using Ingram Publisher Services/Spring Arbor as its exclusive distributor to the Christian market.
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Three Minneapolis Presses Unite for Little Free Library Promotion
Three Twin Cities literary presses already renowned for collaborating in unconventional ways to promote books and authors are partnering with a Wisconsin literacy group and a Minneapolis museum to promote literacy, publicize the mission of each of the nonprofit organizations involved, and sell some books.
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Whither the Sales Rep
While publishers have been reorganizing their sales forces for years, the shifting marketplace—one without Borders and with a lot fewer print books—is forcing publishers to rethink more than ever how they sell. Hachette Book Group’s elimination of 11 sales rep positions earlier this fall sent chills through the independent bookselling community.
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Pioneering Library-Publisher Relations
Even in tense times, there is far more that unites publishers and libraries than divides them. And if one needs proof that librarians and publishers share common goals and can work together to mutual benefit, they need look no further than the career of Marcia Purcell, Random House’s v-p of library and academic marketing.
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