Hachette Book Group has made some changes in the way online marketing is integrated into its overall publishing efforts. Kelly Leonard has been named v-p, executive director, web strategies. Leonard will be responsible for the strategy and ongoing development of all HBG corporate and product websites and share new trends, opportunities, and best practices in online marketing with publicists throughout HBG. She will continue to report to Martha Otis, svp, ad/promo. Brad Parsons, associate director online marketing, and Brianne Beers, online marketing coordinator, will move to Grand Central Publishing and report to Jennifer Romanello. Anna Balasi will join Little, Brown as online marketing associate and report to Amanda Tobier. Sarah Reck, web publicist, will continue to work exclusively on Nashville titles, but will now report to Harry Helm.
Stephanie Swane has joined becker&mayer! as juvenile sales manager. Swane was most recently at Simon & Schuster as manager of customer driven publishing, selling adult and juvenile proprietary books to retailers.
Will Cerbone and Tom Lay have joined Fordham University Press. Cerbone was named editorial associate and assistant to the director, and Lay's title is assistant editor to the editorial director.
