Camilla Sanderson has been appointed to the newly created position of v-p, digital business development at Penguin Young Readers Group. Sanderson has been at Penguin since 1995, and became v-p, subsidiary rights in 2005. In her new role, she will establish relationships with app and other developers to create new products for the Group’s key brands and titles.
Helen Boomer will be returning to Penguin Young Readers Group as v-p, director of subsidiary rights. Boomer was rights director for Viking and Puffin for 11 years ago. She was most recently executive director of rights at Harper Collins. As a result of her hiring, all Penguin Young Readers rights will now be under a single director.
