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  •

    Parragon Picks Up Peter Parker and Friends

    By Karen Raugust | 01/19/2012 @ 03:00PM

    Parragon has acquired the Marvel Comics license for a variety of children’s books in North America, Latin America, Germany, and the U.K.

  • Publishers Bring Online Virtual Worlds to the Printed Page

    By Karen Raugust | 01/13/2012 @ 07:00PM

    Licensed children’s books are typically tied to current films and popular television shows. But as tweens and teens spend increasing amounts of time in the digital world, children’s publishers are looking toward online and mobile properties as a way to entice readers to the print medium. In particular, they are developing licensed books inspired by virtual worlds such as Club Penguin, Moshi Monsters, and Poptropica, hoping that these brands, with their large and loyal fan bases, spur tweens and teens to try some real-world reading.

  • Random House Adds Pocoyo for Preschoolers

    By Karen Raugust | 12/15/2011 @ 03:00PM

    Random House Children's Books has signed a license with Zinkia Entertainment that gives it the rights to publish children's formats tied to the preschool 3D-animated television series Pocoyo.

  • Priddy Books Goes to Schoolies

    By Karen Raugust | 12/15/2011 @ 03:00PM

    Priddy Books, a U.K.-headquartered division of Macmillan, will publish a range of preschool books worldwide tied to the new Schoolies brand, created by artist Ellen Crimi-Trent.

  •

    Tie-Ins: Always Risky, Often Rewarding

    By Karen Raugust | 12/09/2011 @ 07:00PM

    Movie tie-in publishers see a significant upside for programs tied to strong film properties, despite a growing list of risks and difficulties. Reduced shelf space for books at both trade and mass market retailers, changing reading habits that open up digital rights issues, shorter lifespans for the average theatrical film, and increased competition from a plethora of movie releases each year—all combine to create a challenging marketplace for licensed books based on theatrical films.

  •

    Moomintrolls Move to Tablets

    By Karen Raugust | 11/17/2011 @ 03:00PM

    Finland's WSOY, master publisher of Tove Jansson's Moomin books for more than 60 years, is collaborating with Finnish e-book and mobile game publisher Fudeco Games Oy to bring the classic Moomin characters to e-books.

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