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Parragon Secures Coloring and Activity License for Key Disney Franchises
Starting in January 2016, Parragon will become the licensee for core coloring, sticker, and activity books for many of Disney's key franchises.
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Licensing Hotline: March 17
DHX Brands and its licensing-agency division Copyright Promotions Licensing Group have signed Penguin Young Readers Group as the publishing licensee for the preschool TV series 'Ella the Elephant,' based on the books by Carmela and Steven D'Amico.
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Licensing Hotline: December 23
Downtown Bookworks has secured the rights to Secret Millionaires Club, a financial literacy-themed online and TV series starring an animated Warren Buffett.
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Licensing Hotline: November 25
Sourcebooks has secured the rights to Nickelodeon's portfolio of properties for its Put Me in the Story personalized book platform. The first two titles are 'Dora's Birthday Surprise!' and 'Happy Birthday, SpongeBob!'
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The State of Licensed Publishing in 2014
Executives overseeing licensed publishing programs are, like publishers in general, monitoring the impact of digital technologies on their businesses and dealing with a challenging and competitive retail landscape.
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Licensing Hotline: October 16
Simon & Schuster has secured the rights to produce Ready to Read books in North America based on the preschool series 'Doozers,' licensed by the Jim Henson Company.
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Icelandic Publisher Edda Launches U.S. Division
The Icelandic publishing company Edda Nordic Ltd., which has been licensing books, magazines, and book clubs from Disney for nearly three decades in its home territory, has opened a North American division.
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Little, Brown, Marvel Offer 'Guardians of the Galaxy' Kids' Books
Little, Brown Books for Young Readers has an agreement with Marvel to produce a series of movie tie-ins based on the popular films of the Marvel Cinematic Universe.
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Sanrio Launches Hello Kitty Reading Day
To mark Hello Kitty’s 40th anniversary, licensor Sanrio and its publishing licensees are planning the first Hello Kitty Reading Day this fall.
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NFL Players Inc. and Penguin Team Up for Children’s Books
Penguin Young Readers Group has partnered with NFL Players Inc., the licensing and marketing subsidiary of the NFL Players Association, to create a range of books inspired by National Football League athletes.
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Publishers Dealing at Licensing Expo 2014
The debut of Dreamworks' Awesomeness Ink imprint and a deal between Brand Bar and St. Martin's to represent a number of SMP's women fiction authors were some of the highlights coming out of the first day of Licensing Expo 2014.
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'Adventure Time' Expands with Abrams
Abrams continues to add to its adult-skewing publishing program tied to Cartoon Network's "Adventure Time."
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A Partnership of Equals
Entertainment studios and other licensors are assuming more control of their licensed publishing programs.
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Penguin Heads for the Sea with the Octonauts
Penguin Young Readers Group's Grosset & Dunlap imprint has acquired the North American publishing rights to "Octonauts," a daily TV series which features educational themes about marine biology.
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Books Tied into Toys
Toy-based brands from Barbie to Bratz have long been a factor in licensed publishing.
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A Licensing Rebound
As the aftermath of the recession of 2008 drags on, the licensing business struggles.
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First-Time Exhibitors Target Toy and Specialty Retailers at Toy Fair 2014
This year's New York International Toy Fair was characterized by steady traffic on the show floor, key customers roaming the aisles of the Javits Center, orders being written, and meetings being accomplished.
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Landoll Relaunches Into Coloring Category
Landoll, a former coloring and activity book powerhouse whose name disappeared from the market shortly after McGraw-Hill Education purchased the company, is relaunching.
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Literary Properties and Licensed Publishing in Asia
The intersection of licensing and publishing is important all around the world.
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Licensing Hotline: January 2014
Scholastic has licensed El Chavo, a property with multigenerational appeal, from Univision Communications.
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